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Promoting and Marketing your Practice

Workshop Agenda:

Session 1:

  • Welcome, Introductions and Objectives
  • Marketing and promoting  your services
  • The NHS guidance and principles
  • Matching your patient population with opportunities

Session 2:

Patient engagement – going further than the DES

  • Establishing what you want from patient participation
  • Opportunities to communicate with them
  • Getting the staff on board

Session 3:

Improving communication in creative ways

  • Using social media effectively
  • Using text and email with patients
  • Improving your website

Confidentiality concerns

Session 4:

  • Creating a corporate approach and image
  • Consistency in the team
  • Action plan – moving your practice forward

Workshop Objective

Patient choice, Registration with CQC and the financial pressures on practices are all raising the need for practices to ensure that their patients are aware of all the services on offer and can demonstrate the quality and appropriateness of what they deliver.

This practical and interactive workshop will provide managers with the skills and tools required to create a marketing plan and make the most of patient engagement.

Who should attend

This workshop is suitable for delegates from the primary care sector who have responsibility for business planning. It is particularly suitable for:

  • Practice and Business Managers
  • GPs and other clinicians involved in management

Workshop Duration

Full Day or Half Day